Bucks Best Launched

  |  Published: Apr 2nd 2014

The Story

Tuesday 1st April 2014 – The Chiltern Brewery were thrilled to host the launch of Bucks Best, the beer launched to celebrate the 20th anniversary of Mix96 www.mix96.co.uk and  to support Mix96’s chosen charity for the year, St Tiggywinkles Wildlife Hospital. The exciting launch was held in The Gatehouse Chamber, at The King’s Head and the beer will be available at the brewery shop in Terrick, The Farmers’ Bar and other great pubs around Buckinghamshire throughout April.

The name was decided as the result of a hugely popular and fun ‘Name the Beer’ competition. Well over 200 often hilarious and very imaginative names were put forward and Max chose the winner ‘Bucks Best’ for its beer friendly tone and link to Mix96’s playing of ‘Bucks Best Mix of Music’.

“Local Bards have been in fine form!” added Tom Jenkinson. “This really has been great fun.”

 

The Winner

The lucky winner, Olivia Cowan of Speen, won a VIP invitation to the beer’s official launch today and a fabulous tour of The Chiltern Brewery for two.

 

Special Pub Quizzes and Prizes

To make sure as many people as possible get to try Bucks Best this month, any pub stocking it will be entered into a draw and 5 lucky winners will be picked out of a hat at random. Mix96 will hold special pub quizzes with the winners with prizes donated by The Chiltern Brewery.

 

The Charity

Olivia Cowan was delighted to learn that 5p from every pint of Bucks Best sold will be donated to the Mix96 charity of the year, Tiggywinkles wildlife hospital in Haddenham.

 

Tasting Notes

Draught Bucks Best is a superb blend of two beers with an extra charge of hops to add complexity and character. It is a dark chestnut beer 3.8% volume and perfect to raise a glass in celebration to 20 years of Mix96.

 

The Chiltern Brewery

George & Tom Jenkinson are brothers and directors of this family run brewery, founded in 1980 by their father and mother, Richard and Lesley Jenkinson. They are in their 34th year of business and remain the oldest independent brewery in The Chiltern Hills and Buckinghamshire. 

Built on an old working farm in the heart of the Chilterns, the emphasis has always been to produce natural, wholesome beers using the best, class A malt and hops sourced in England. The brewing process mirrors age-old methods and the beers are brewed with skill, passion and integrity. “We have always been proud to support British farmers and all our ingredients have good provenance” says George Jenkinson, Director.

The brewery has grown steadily over the years with the dedicated help of other family members and a strong team. The brewery shop sells the full range of bottled and draught beers; plus locally made wines, ciders, condiments, cordials and a delicious range of products such as chocolate, fresh bread, fudge and fruit cake that are all made using the brewery’s fine ales.

 

Mix96

Radio station Mix96 launched on 15th April 1994, and has been a central part of life in Bucks ever since. They are celebrating 20 years on-air and are pleased to say they are still the number one commercial radio station with 42,100 listeners a week.

In fact, 1 in 3 people tune in for Bucks Best Mix of Music with Darren & Katy at Breakfast, Bucks news, community information, competitions and entertainment. They are regularly out and about across Buckinghamshire and beyond with ‘streetstars’ and the Mix monster, getting involved in community events and supporting local activities, charities and initiatives.

Mix96 is part of UKRD – the Sunday Times number one top 100 company to work for in 2011, 2012, 2013 & 2014!

“We are totally dedicated to Buckinghamshire. Thank you for listening and enjoy Bucks Best!” says Max Hailey.

 

The Farmers’ Bar

The Farmers’ Bar in the historic King’s Head in Market Square central Aylesbury is the brewery tap for The Chiltern Brewery and will be serving Bucks Best throughout April. It has become popular with local people as a place to relax and enjoy a full range of brewery and guest beers along with fine, locally sourced food served at lunchtimes. It prides itself on its carefully selected beer menu http://www.chilternbrewery.co.uk/farmers-bar

 

For all marketing enquiries, please contact:-

Sally Dorling of Marketing Foods sally@marketingfoods.co.uk     01844 202884

Follow on Twitter:       @Kings­_Head  @Chiltern_Brewer  @mix96business

 

 

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