Currys & PC World 2-in1 Superstore

  |  Published: Sep 9th 2013

Friday, September 6th Currys & PC World, the UK’s leading electrical retailers, have today launched a brand new concept Currys & PC World 2-in1 Superstore, Units 1 & 2, Aylesbury Shopping Park.  This is one of the first of Currys & PC World’s new format 2-in1 ‘Superstores’ and showcases a huge range of the latest and most advanced technology on the market in a new and exciting way.

The new layout Superstore makes shopping for electrical items a much more enticing and enjoyable experience by integrating the departments and mixing up product ranges. New initiatives in the 2-in-1 store include fully flexible fixtures, digital entrances, and updated Knowhow Showhow areas.

The Superstore’s new format Knowhow Showhow area features a stylish lounge area and offers customers both one-to-one sessions for specific topics such as Windows 8, Apple and Chromebook, and free group tutorials on a range of products including Smart TVs, tablets, photography as well as 'Cloud' back-up. Other Knowhow services include Delivery and Installation, in store product set-up, and even a bespoke Custom Installation service for those wishing to incorporate Smart technologies into their homes.

New digital entrance stands will also be instore, welcoming customers with bespoke messages, department highlights and the latest offers available instore and online.

Andrew Tuck, store manager, commented: “The new Superstore in Aylesbury is very exciting for the town and surrounding area. Currys & PC World customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. We will have friendly staff on hand to make sure that the people of Aylesbury get the most out of their visit.”

As well as improved customer service and a new in-store experience, Currys & PC World remain committed to giving customers the best priced electrical goods.

The new 18,000 square foot Superstore will provide the best of both Currys & PC World’s considerable technology expertise, alongside the widest range and best selection of products, making shopping for electricals a much simpler and more enjoyable experience for customers.

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