Waddesdon Manor Joins New Tourism Campaign

  |  Published: Mar 24th 2014

Waddesdon Manor today became one of the first 100 companies across the UK to be awarded a new Chartermark declaring it is fit to welcome Chinese visitors.

The GREAT China Welcome Charter is a new initiative from VisitBritain to make Britain the destination of choice for the rapidly-growing Chinese market. Visitors from China have doubled in the last five years and tourism bosses hope they will treble again by 2020.

The new Charter will help Chinese visitors easily identify hotels, attractions, retailers and tour operators that are making themselves ‘China-ready’ by providing information in Chinese and adapting their products for the market.

Waddesdon qualified as one of the first Charter members because it has had first-hand experience of welcoming Chinese visitors and has been promoting the historic House and Garden in China for the last five years.

Kim Hallett said, “We pride ourselves on providing very high standards of service to all our customers and the Chinese are no exception. We are experiencing strong interest from China who seem to particularly enjoy the
unique setting of a French Chateau in the middle of the English countryside and the Rothschild wine.”

Sandie Dawe, Chief Executive of VisitBritain, said, “There is strong evidence that businesses who go the extra mile in catering for certain nationalities quickly reap the benefits. Waddesdon is a great example of an attraction which has been quick to recognise the massive potential of the Chinese market and invested accordingly. We’re delighted to be able to count them as one of our first 100 members and hope that many more British tourism and hospitality businesses will follow their example.”

For more information about the Charter please see www.greatchinawelcome.com

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