New Look Bottle Labels for the Chiltern Brewery

  |  Published: Jul 8th 2015
chiltern brewery logo

The Chiltern Brewery has launched fresh bright new labels right across the entire range of its bottled beers, following the success of its newly branded draught beer pump clips in 2013.

Beer descriptions are to the fore on these beautifully crafted labels reinforcing the qualities and strengths of the ales. The label for ever popular John Hampden’s Ale reminds us that it is a mouth-watering Golden Harvest Ale.

Each label has tasting notes from Head Brewer Tom Jenkinson as well as product information and food matching suggestions. For example Three Hundred’s Dark Old Ale is considered to complement strong cheeses, red meats and stews particularly well. 

Stockists of the bottled beers in the region are already reporting a sales boost from the enhanced shelf presence and look. Many are receiving great feedback on the new designs which are inspired by the colours and rural beauty of the rolling Chiltern Hills.

“There is more interest than ever before in beer styles and the history of beers” says Head Brewer Tom Jenkinson. “Our new labels give the customer the information they need to make an informed choice at a glance – and we think they look fantastic too! We are surrounded by nature here. The beautiful rural countryside where the Brewery is located has been hugely influential on our brewing techniques and ethos and we feel these labels capture the very essence of what has and continues to inspire us. We really hope everyone likes them.”

The Chiltern Brewery is Buckinghamshire and the Chiltern’s oldest independent brewery opening for business in 1980 and celebrating 35 years this year. It is currently run by George and Tom Jenkinson, sons of the founders.

Follow on Twitter:             @Chiltern_Brewer                 

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