Graphic Design Student's Rebrand Adopted by Mediplus

  |  Published: Mar 10th 2014

An Aylesbury College graphic design student’s suggested repackaging of a skin care product has been adopted by medical innovation company Mediplus.

Aurora Lanzavecchia, age 28, was one of over 30 students who took a live brief from Bob Urie, Chairman of Mediplus, based in High Wycombe.  Mediplus wanted to re-design the packaging of Alokui, their moisturising product for people with skin complaints.

Bob commented:  “We wanted a fresh new look for this new, novel skin repair product.  I met with the design students and told them how the product was conceived, who our target market was and what we wanted to achieve.  We were hugely impressed with Aurora’s design because it gave Alokui a modern look that would be attractive for both men and women of all ages.  We are now talking to our marketing department to see how we can incorporate Aurora’s design concept into our future production”. Bob also commended two other students’ work – Melissa Duncan and Lauren Hallett.

Julie Giles, Aylesbury College’s lecturer in Graphic Design added:  “This was such a useful project for our students, following a real company brief.  Their work will be marked and contribute towards their BTEC Extended Diploma in Art and Design.  What a great demonstration of how industry and education can meet”.

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